Boom Sherrin reshapes its operations in line with business strategy

Dec 01, 2011 11:54AM AEST

Thinking organizations constantly evaluate their opportunities and profitability with a view to the future. Along the many paths in that journey, one of the most important components is customer focus.

For over 50 years, we have been partnering with our clients across Australia to provide safe, efficient and tailored EWP solutions. For these partnerships to continuously prosper, Boom Sherrin is progressively focusing on market sectors where the business adds the greatest value to our client base and where our resources are best suited to service the needs of our core customer base. With this in mind, we recognise the importance of constant improvement on our service delivery and maintaining our promise to you.

The operational plan to deliver on this strategy, which includes targeted capital reinvestment, is already in progress. The first stage encompasses the realignment of our infrastructure to service core markets, optimisingfleet availability within our network and reinvestment in key strategic assets and customers.

The changes are designed to provide our customers with greater benefits including:

• Better access to safe, reliable and time and cost efficient EWP solutions.
• Dedicated sales, service and technical support staff who understand our customers’ needs.
• A growing fleet of modern travel towers sourced specifically to service key industries.
• Continued access to heavy lifting and haulage solutions through Boom Logistics.

It’s an exciting future. We’ve made long term strategic investments in new, purpose built facilities in Brisbane, Townsville and Launceston.  Our safety and maintenance program is enhanced even further with more dedicated staff, training programs and documentation to continue the success of our zero harm policy with all of our clients.  Plus, we’ve just placed orders for 18 new travel towers that will roll into the fleet in the first half of 2012.